| Audio Source, Inc. was founded on the premise of delivering “factory” sales results to the manufacturers we represent, without the associated fixed costs. We maintain solid customer relationships in all channels of business in our territory…MI through Contractor and End Users.
The ever-changing market channels in which we compete continue to evolve. The role of the sales agency within the structure of the manufacturer must change in concert with the markets. It is simply not enough for a sales agency to function as “order takers”. It is critical to the mutual success of the agency and manufacturer to develop a true partnership in order to maximize sales opportunities. Audio Source is committed to creating this partnership. Please consider the following services we provide: Unparalleled Account Coverage Accounts are contacted on a regular, predictable basis. In addition to account visits, telemarketing, E-mail, US Mail contacts are employed. End-User “Pull Through” It is our belief that nothing happens at the point-of-sale if the end-user of a particular product is not adequately trained in the features and benefits of the product. Otherwise, the purchase may be made on the basis of price or some other variable. Audio Source drives more business back through or dealers because we do the work at the end-user level to ensure our products are specified. National Account Responsibilities Audio Source is recognized as a valued sales partner with National Accounts in a variety of product channels Value-added Services Each month, we create and distribute monthly promotions to our entire customer list. This is done by E-mail or through direct mail. Key account cycle counting and inventory management is also a key service we provide. Forecasting & Logistics Audio Source is committed to partnering with you to maximize sales opportunities. Forecasting and logistical information from us will help to ensure fewer out-of-stocks. Channel Management Audio Source explores both traditional and nontraditional channel opportunities. The fact that we are in the field…in front of the end user…will position your products into new, unexplored markets. Promotional Planning & Support We work in concert with your promotional efforts to create powerful, hard-hitting promotional opportunities. In-store seminars, flyers, and regular advertising programs are all part of a successful promotional profile. Audio Source has the ability to assist in the development of collateral sales materials using our in-house services. |